29 th Oct 1999
As with everybody these days, we were discussing over the weekend about floating a company. Without further adieu it was decided that we start a software company. But it was decided that we would start a product company and not a services company. Now for the more difficult part - What product could we create that was not already done by Google and one that would have tremendous impact on the lives of people daily?. Many ideas were put forth. For example, a software package to maintain religious establishments was discussed and was thrown out because stuff like that already existed ( to my immense surprise I should say, religion is a big business these days but something about that fact was quite unsettling ). Ideas kept coming, absurd, impractical and down rite stupid and the routine started to get boring. Is it me or is it an empirical rule, my mind always wanders off to think about the boring MEGA-GIGA soaps aired on TV when I am bored. Then it all occurred to me like a flash, an idea so wonderful in its brilliance. Was it something about my face I don't know, every body was silent. The idea was conveyed and immediately we felt that we were on the verge of something big, very big. It was all decided - we were going to build a product that could help directors/production houses to make mega serials. We decided to call the company E-SOAP.
The product was soon completed and it was our first beta-release and the excitement in the air was quite palpable.E-SOAP=>
How may I help you?
Press N for new script.
Press A for alter new script.
Press F for adding needless time filling fillers into script.
Press S for composing song for the SOAP
Press Q to QuitE-SOAP=>
Type of script ( Drama, Family Drama, horror, religious ): Family DramaE-SOAP=>
Number of main Characters : 12-14E-SOAP=>
List of Characters
Grand-Father, Docile characterization. Dresses preferably Pajama and kurtha
Grand-Mother, Lot of crying involved . Big bindhi in forehead and fat.
Son 1, Henpecked and Loser in life
Daughter in Law 1, Evil shade, arrogant, and causes lot of trouble in family and trying to get conceived.
Son 2, Drunkard
Daughter in Law 2, Helpless with 2 Kids and comes from a poor family.
Daughter 1, Stays permanently in dad's house
Son In Law 1 No job, mercy of in laws
Son 3, Bachelor, epitome of manhood, good job, in love with
Son 3's Lover, Madly in love with son 3 ( name preferably should sound like Kusum ).Saved the outline of the script to C:\Script.txtE-SOAP=>
Should the title start with K?E-SOAP=>
Kuch Kuch Nahi hona Chahiye
Huge cry erupted, the first beta-test was a huge success. Language support for Hindhi,Tamil and Telugu were added in the subsequent releases. One of the most hailed feature of the product was the ability to provide fillers in between scenes. E-SOAP=>
Does the house have a staircase?E-SOAP=>
Duration of fillerE-SOAP=>
Character climbing down the staircase in slow motion. BGM required ( Preferably heavy percussions). E-SOAP=>
Do you want to add the filler to a template?E-SOAP=>
Name of templateE-SOAP=>
Template saved to C:\Kuch Kuch Nahi hona Chahiye\templates\Staircase.templ
Those were the most exciting days of my life. The feeling of having created a product which affected people on a daily basis, a product which made them cry, laugh and attack them at an emotional level. Then we decided to change the name of the company to Balaji TeleFilms in Hindhi and Radaan in Tamil. Rest as they say is history.